JAN 29 | 2:00PM GMT-4 USD $125
Jan 29 | 2:00PM GMT-4 USD $125

Join Dr. Ro-Ann Smith, an expert in ethical and inclusive research, for a thought-provoking session on how researchers and service providers can ethically engage with marginalised groups to create meaningful outcomes.
Research goes beyond data collection—it’s about respect, collaboration, and empowerment.
This 90-minute live session with Dr. Smith explores how researchers, NGOs, and service professionals can design studies that honour differences in culture and lived experiences to co-create shared value.

Identify elements of marginalisation within diverse cultural and policy settings.

Apply core ethical principles: beneficence, justice, and respect for persons.

Build trust and co-create value in research partnerships.

Navigate power dynamics and cultural boundaries ethically.

Dr. Smith is a researcher and communications consultant, whose work bridges ethics, inclusion, and social impact. With a PhD in Marketing focused on how refugees and service providers can co-create value, she now helps organizations develop people-first approaches that empower communities and strengthen trust.
C-Suite Professionals
NGO Professionals
Government Professionals
Social Service Providers
Researchers working with marginalised communities

"she's applying marketing ... to actual social challenges"
Her research brings together intellectual rigor, empathy, and real purpose—she's applying marketing scholarship to actual social challenges. What makes Ro-Ann's work distinctive is its ethical foundation and her commitment to value co-creation with marginalised communities.
— Dr Joseann Knight, Lecturer in Marketing, The University of the West Indies, Cave Hill Campus, Barbados


"Ro-Ann's research is rooted in purpose and action".
She has a real passion for changing how organizations connect with and serve their communities. Working with New Zealand's immigrant communities who've experienced forced displacement—former refugees—she brought together excellence, empathy, and a deep commitment to learning and improving the wellbeing of the people she served."
— Dr Abann Yor, CEO, Aotearoa Resettled Community Coalition, New Zealand

Curious? Bring your questions to the live session — Dr. Ro-Ann Smith will open the floor for discussion and real-world insights. Check out some of the questions we will be answering in the session
You’ll discover how ethical principles like beneficence, justice, and respect for persons are applied across different cultural and institutional settings. We’ll explore how these frameworks can be adapted to ensure inclusivity without compromising research integrity.
Vulnerability isn’t a one-size-fits-all idea. Dr. Smith will unpack how social, political, and cultural contexts shape who is considered vulnerable — and how this understanding should influence ethical research design.
You’ll learn creative, respectful strategies for achieving genuine consent, that maintain participant dignity and agency across contexts.
Dr. Smith will break down how your background, identity, and institutional ties can influence your research relationships — and how to manage that power responsibly to foster trust and collaboration.
Yes. Dr. Smith will share global examples showing how co-creation between researchers and marginalised populations led to more meaningful and impactful outcomes.
Don't miss this opportunity to learn how to build trust, inclusion, and collaboration in research with marginalised communities.